How to Write and Publish Press Releases
Generally speaking, press releases should be short, between one and two pages. If they exceed that length, avoid splitting paragraphs and place the word “more” at the bottom center of the first page. Ending with three pound signs is also a good idea. In addition, you should not just stick to one angle when writing them; try to set a mood. This can help increase their chances of being published.
When writing a press release, always keep the perspective of the reader in mind. Many readers of press releases will be unfamiliar with the industry, so avoid using industry jargon and buzzwords. It’s better to remain impartial and professional, than sounding arrogant. A good press release will be brief enough to use two to three repetitions of keywords, and not go overboard. Otherwise, it’ll look more like search spam than a press release.
Press releases document news about your organization or product and serve as proof that it is official. It also allows people to discover your business. It’s a cost-effective marketing tool that can help your business grow. When used correctly, press releases can even increase SEO! And if you’re interested in getting the word out about your business, consider writing and publishing a press release today!
Once you’ve written a press release, you’ll need to send it to key publications. Those publications include the Wall Street Journal, Boston Globe, Houston Chronicle, and a number of other important news organizations. Remember that a press release is only the first step in marketing your business.